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Skincare brand born from a single spa in New York City joins Julep Beauty and Laura Geller in AS Beauty portfolio.
January 16, 2023
By: Christine Esposito
Editor-in-Chief
L Catterton has sold Bliss, a skincare and wellness brand that had been in its portfolio since 2015. The new owner is AS Beauty. AS Beauty was founded in 2019; co-founders include the original founders of ELF Cosmetics. Bliss joins Julep Beauty, Laura Geller and Mally Beauty in the AS Beauty portfolio. Bliss World marks its foray into skincare. “The acquisition of Bliss marks the next phase of growth for AS Beauty,” Ralph Azrak, chief operating officer of AS Beauty, said in ...
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